Towards Future Readiness
We face constant challenges: shifting markets, new technologies, climate threats, and uncertainty at every turn. It’s not surprising that 84% of executives say they feel unprepared for what comes next.
This fragility shows up in real ways: slow decision-making, outdated technologies, teams resistant to change, and a culture hesitant to act.
But companies have a big role to play in society.
Future readiness is earned by leaders who discover their purpose and build the capability to drive change, and by companies who act, learn fast, and use social innovation to create value for business, people and planet.
What is a Changemaker Company
A changemaker company creates environmental, social, and financial value by activating stakeholders as changemakers: individuals who take creative action to address social and environmental challenges.
Changemaker companies are open to sharing and collaborating with other business leaders, and engage in complementary frameworks such as SDGs, ESG and Shared Value.
Ashoka does not certify businesses as Changemaker Companies but provides a common framework and method, a powerful community of peers, and concrete tools to help companies build resilience and amplify their social and environmental impact.
Ashoka Fellow Profile. Meet Nicole Rycroft
👉 Canopy│📍 Canada
Nicole Rycroft is safeguarding the biodiversity and the long-term survival of ancient forests by shifting heavy paper consuming sectors away from products that originate in the ancient rainforests of British Columbia and endangered forests globally. Simultaneously, she is creating the market demand for ecologically viable alternatives.
About Ashoka
Ashoka has elected and supports 4,000 leading social innovators tackling the root causes of social problems.
Ashoka Fellows’ ideas take many forms, from shifting markets to shifting mindsets, and together they lay the foundation for people of all ages and backgrounds to become changemakers.
Recognized by Forbes as one of the world’s top five most innovative NGOs, Ashoka has gained deep insight into how companies navigate uncertainty and the skills teams need to adapt to anticipate change and unlock new value.
